Hi, I’m Claire, the founder of Power.

POWER was born from my belief that strength isn’t something you’re born with — it’s something you earn through every challenge you face.

Through my own struggles with anxiety and mental health, I realised how important it is to feel seen, heard and supported.  Power was created to help start conversations about mental health while reminding people of their own strength and resilience.

I wanted to build a mental health clothing brand that stands for more than fashion – a brand that represents resilience, hope and the courage to keep going even when life gets tough.

Through Power, I’m on a mission to raise awareness for mental health and other important causes. 5% of every sale is donated to a incredible charity, called Shout who is helping support those who need it most.

Every design, every piece, every message is a reminder: your struggles don’t define you — your strength does.

Thank you for being part of this journey. Together, we are turning struggle into strength.